Creative IntelligenceThere's a lot of talk about Creativity and Innovation, but what does it all mean? And how can it work in your business?
Creativity: "having the ability to create; characterised by originality of thought; having or showing imagination"
Innovation: "something newly introduced, such as a new method or device"
New ideas rarely just happen. They require a spark of inspiration, an environment that encourages expression. New ideas need to be evaluated and carefully selected against clear criteria for further development or for incubating for a future opportunity. Creative teams demand specialist management techniques to balance creativity with the other needs of the business. Innovation works best within a structured process that focuses on user centred design – ensuring that the result meets the needs of the ultimate consumer, the originating business, and all key points within the supply chain.
| 
