About Us

Following over 25 years in the fast paced food and drink industry, during which time she was responsible for the development of numerous successful new products, Jan Crabtree decided to offer her expertise to a wider range of businesses.  She developed the Curved Path ideation methods and now trains, coaches and consults with companies, individuals and teams that want to set themselves apart from the crowd. Our techniques are tried and tested and consistently give results. They are simple yet effective and we help de-mystify Creativity and Innovation. Jan's belief is that we are all capable of having good ideas that can improve businesses; however, education, business culture and habit all combine to make it difficult to approach questions from a new perspective.   The Curved Path system unblocks entrenched thinking patterns, shaking up what's "in the box" and generating powerful new opportunities. And it doesn't stop there. Having worked at all levels in businesses, from shop floor to board room, and across product sectors and geographies, Jan's wide-ranging experience means that she understands the organisation-wide implications of new ideas and their implementation, so you can be confident that we can offer you all the tools and techniques needed to sell ideas internally